Carnival Golf & Games – London

Project Overview

Carnival Golf & Games is an immersive attraction design that reinterprets the visual language of the traditional fairground for the experience-led mini golf and leisure market. Conceived as a multi-use Local Based Entertainment venue (LBE), the project integrates mini golf, arcade games, and other attractions within a single, cohesive environment.

Our role focused on providing visual support and interior design guidance, using clear zoning, cohesive theming, and spatial storytelling to transform vacant retail units into engaging leisure destinations. A modular and scalable design approach allows the concept to be efficiently deployed across sites of varying size while maintaining a consistent visitor experience.

Introduction & Back Story

Project Legacy

Carnival Golf & Games is designed for long-term growth within the UK’s expanding experience-led entertainment sector. With further sites planned across the country, the project’s modular and scalable design supports efficient rollout into a wide range of urban and retail environments, while maintaining a consistent guest experience and brand identity.

The concept aligns with wider industry trends that show increasing visitor demand for social, participatory leisure and continued investment in immersive attractions. As shopping centres and high streets look to repurpose vacant space, experience-led venues such as Carnival Golf & Games offer proven opportunities to increase footfall, extend dwell time, and attract diverse audiences.

By combining adaptable design, clear experiential hierarchy, and strong visual storytelling, the project provides a robust platform for future expansion and collaboration, contributing to the ongoing transformation of underused commercial space into engaging leisure destinations across the UK.