The designs explore how we can colour, scale, and add interactive elements that can be choreographed to guide movement, encourage shared play, and create moments of spectacle within a compact footprint. Emphasis was placed on clarity of flow and visual legibility, ensuring the environment remains intuitive for first-time visitors while offering layered detail and replay value for returning audiences.

We provided ongoing visual support and interior design guidance for this complex, multi-use Local Based Entertainment (LBE) venue, integrating mini golf, laser quest, arcade games, and escape rooms within a single cohesive environment. The project demonstrates how large, vacant retail units within shopping centres can be reactivated as immersive leisure destinations, transforming underused commercial space through clear zoning, cohesive theming, and spatial storytelling.

The design approach was intentionally modular and scalable, enabling efficient deployment across sites of varying size and layout. By prioritising adaptable zoning, repeatable design components, and a clear experiential hierarchy, the project supports long-term growth without compromising design intent or visitor experience.

Working in close collaboration with Dead Walk Designs Ltd, we supported the visualisation and development of a scalable brand strategy for rollout across multiple UK locations, including London, Birmingham, and other planned venues. Our role focused on establishing a flexible visual framework capable of adapting to different architectural conditions while maintaining a consistent identity and guest experience.