Amy researched which elements were trending in the attraction industry when creating ideas for the competition. The overarching appeal of a theme park is enabling visitors to escape reality and enter different worlds. She discovered that thrilling and immersive experiences were among the most popular with guests.
With that in mind, the pair explored creating an attraction using the latest cinematic technology, offering a new collective experience rather than an individual one. Their main challenge was creating something seamless, sustainable, and entirely immersive from the moment guests entered the experience and, more crucially, one that could be continually updated and changed.
This made them think, what if they could create a water boat ride that would travel to several unique worlds?